Our Mission
Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet.
Our Values
DIGITAL MEDIA
We value dynamic social networks that shape people’s beliefs and behaviors and promote actions that support social justice and a healthy planet. We see the power of digital media to create spaces for a healthy and free exchange of ideas and that enable disparate communities around the globe to share evidence-based information.
RESPONSIBLE DATA
We value the power of data information to turn out voters, affect positive change, and make the world a better place for all living things. We leverage trusted messengers and fact-based voting messages to inspire measurable actions and use that data to find what works to optimize campaigns.
BEHAVIORAL SCIENCE
We value behavioral science, positive interpersonal relationships, and role models as powerful catalysts for changing normative beliefs and behaviors. We consider these vital relationships to be crucial drivers of individual and collective action towards a more just society and healthier planet.
Justice & Resilience
We value resilient communities that bring people together around common goals; that engage openly with diverse experiences; that challenge normative assumptions; that build trust; that seek to understand and overcome sources of fear; that work to ensure equity for all members; and that respond creatively to disasters and social crises for the mutual benefit of all living creatures.
Health & Sustainability
We value a healthy planet in which biodiversity flourishes; clean water is protected and available to all; energy sources are non-extractive and renewable; humans understand themselves as stewards of the larger ecosystem on which they all depend; and the earth’s resources are shared equitably by all for the benefit of all.
Read more on where we stand.
- We support the elimination of white supremacy and systemic oppression of Black, Indigenous, and people of color.
- We seek to rectify the many ways in which white people have historically contributed and continue to contribute to the systemic oppression of Black, Indigenous, and people of color, from enslavement to mass incarceration.
- We seek to honor and amplify the perspectives and experiences of Black, Indigenous, and people of color in order to change the narrative about race, especially in North America.
- We support unfettered, equitable access to resources, power, safety, and opportunity for all Black, Indigenous, and people of color.
- We understand that each unique individual has a sexual orientation and a gender identity (SOGI).
- We support every individual’s right to self-identification, including how they wish to be addressed and the pronouns they use to describe themselves.
- We seek to amplify the perspectives and experiences of LGBTQIA+ individuals in an effort to change the harmful normative beliefs and behaviors about SOGI.
- We seek to elevate the status of women and ensure that they have full economic and social rights.
- We condemn all violence and the physical exploitation of girls and women.
- We support women’s reproductive rights as central to both a just society and a healthy planet. These rights include but are not limited to access to family planning, reproductive health care, and safe, legal abortion.
- We understand that girls’ education is key to addressing global warming and the climate crisis due to the positive impact of education on family planning, diet, and the management of food production.
- We support gender equality.
- We value biodiversity, regenerative agriculture, wetlands reclamation and protection, healthy oceans, renewable energy, reforestation, and decarbonization as key to mitigating human-caused climate change and to keeping global warming at or below 1.5 degrees of pre-industrial levels.
- We support efforts to decarbonize our energy sector through the use of solar, wind, and other clean sources of power, and through divestment from fossil fuels.
- We believe corporations should fully restore those aspects of the natural environment that they have exploited or damaged.
- We support governmental regulations that safeguard the environment.
- We support capital markets and corporations whose work supports environmental health and sustainability.
- We believe that humans are one of many species residing on the planet with a unique responsibility to protect other species to ensure the biodiversity essential to planetary health and human survival.
- We believe that voting is a cornerstone of democracy and should be made as secure, straightforward, and accessible as possible.
- We support efforts to ensure secure online registration and mail-in ballots, extend voting periods, and provide accommodations to ensure that every citizen can cast a ballot.
- We support regulated public referenda and believe that direct democracy strengthens representative democracy.
- We support the elimination of corporate campaign contributions, as well as a cap on both campaign donations and campaign spending.
- We support the regulation of media to protect individuals and communities from fraudulent information.
- We understand the power of media to influence individuals and communities. We seek to influence others mindfully with the goal of inspiring positive change.
- We create and distribute media based on research and in keeping with our mission and values.
- We are open and transparent about our values.
- We avoid the use of fear or negativity in our communications, choosing instead to promote optimism and positivity.
- We believe that all people have the right to live without fear of gun violence.
- We believe the government has the right and obligation to regulate the sale and use of guns and to track gun violence data.
- We seek to amplify the work of organizations that are changing the way Americans think about guns and gun violence.
- We believe all people should have access to affordable health care.
- We believe that individuals struggling with drug use disorders and other medical difficulties should have access to quality care to address these issues.
- We support needle exchange programs.
- We believe in patient-centered care.
- We support free access to family planning services.
- We support full reproductive health and rights for women and members of the LGBTQIA+ community.
- We support the elimination of gender-based violence and recognize its connection to gun violence.
- We recognize that poverty is one of the leading predictors of poor health and support efforts to improve the socioeconomic status of those living in poverty.
- We recognize mental health as a vital component of general wellbeing and support efforts to destigmatize mental health issues.
- We believe that investments in children’s health and education are paramount to creating a healthy, resilient community.
- We understand affordable, high-quality child care is vital for a healthy society.
- We believe that the earth’s resources are to be shared equitably and sustainably among all living creatures.
- We value governmental regulation of wealth and income so that there is a reasonable distribution of wealth to the benefit of all people.
- We believe that, when left unchecked, corporations and wealthy individuals can exploit society’s structures to their own benefit and to the detriment of the disenfranchised and economically disadvantaged.
- We support the establishment of a minimum wage that keeps pace with the rising cost of living and prevents families from experiencing poverty.
- We value the right to organize. This includes workers who organize to advocate collectively for themselves within a given corporation or institution.
- We value equal pay for equal work as key to achieving gender equity.
Our differences make us stronger.
We recognize that while partners may hold beliefs and values that differ from our own, we can find common ground and collaborate in ways that make the world a better place.