In 2023, we worked to mobilize voters who support reproductive freedoms, LGBTQIA+ rights, climate action, gun safety, closing the wealth gap, and a host of other vital social and environmental issues. We drove new voter registrations and activated voters in vital elections in crucial states.

FGA was part of a powerful movement in the 2022 midterms that exceeded expectations for progressive values and raised youth turnout well above historical trend lines. Voter actions are FGA’s primary metric and we track the marginal cost of creating meaningful voting behavior. Partnering with hundreds of micro-influencers, we deliver authentic messages on voting, reproductive rights, climate, and more.

In the 2022 general election, Feel Good Action ran multiple campaigns on multiple platforms with a wide variety of messages and tactics. All campaigns were aimed at motivating voting behavior. After the election, The Analyst Institute matched FGA’s voter actions to the public voter record in all 50 states and performed an analysis to reveal methods and tactics that were most successful.

Pledge-to-vote campaign in Denver, CO, tested the effect of digital “pledge to vote” (PTV) interventions on populations in various Denver zip codes.

Influencer-made videos, as well as Feel Good Action designed graphics, were distributed as ads through Facebook, Instagram, and Parsec Media. Our goal was to determine whether voters who took a virtual “engagement” pledge prior to the election were more likely to follow through on that pledge and cast their ballot.

FUSE Washington and Feel Good Power (an FGA sister organization) tested the effect of digital “pledge to vote” (PTV) interventions on “low propensity voters” in seven various Washington state districts.

Influencer-made videos, as well as Feel Good Power designed graphics, were distributed as ads through Facebook and Instagram. Our goal was to determine whether voters who were incentivized to sign a virtual pledge prior to the election were more likely to follow through on that pledge and cast their ballot.

In a year where we faced hazards both inside (COVID-19) and outside (wildfires, hurricanes, and murder hornets, oh my!), with social inequities on full display, and featuring a racial justice movement that sparked action never seen before… there was an election. An election with the largest voter turnout in American history, and you were a part of it with us.

In the 2020 general election, Feel Good Action (then Feel Good Voting), ran organic and paid digital campaigns that motivated voters to take various voting actions, such as registering to vote or applying for a mail-in ballot. In this study, Analyst Institute matches FGA’s activations to the voter record in all 50 states, revealing methods and tactics that were most successful.