Work with us.
As a 501(c)3 nonprofit organization, we share a range of services with mission-aligned partners. What can we do for you?
Campaign Tracking
Only a small percentage of digital messages or messengers drive significant, direct action. The only way to know what actually works is to monitor and measure all posts and the resulting actions.
FGA employs UTM codes and other research-based methods to track and measure the impact of every digital intervention. We monitor posts and resulting actions on a daily basis through an analytics digital dashboard. Our evidence-based approach allows us to dynamically re-deploy funds toward the most effective tactics, optimizing for programs that yield desired results at the lowest cost. Knowing what works allows us to minimize waste while maximizing impact.
Our Tracking Services
Strategy for tracking the efficacy of messages and messengers
Measurement and reporting on direct action campaigns, like voter registration and GOTV
Select research projects and randomized control trials to discover effective digital interventions
Custom digital dashboards for larger projects
Ad Grants
Is your 501c3 nonprofit looking to attract donors, engage volunteers, raise awareness, or provide vital services? Search engines are the magnet that attracts your most interested donors, users, and partners directly to your digital doorstep.
Search engine users are among your highest prospects for engagement. They are looking for what you offer. They are curious, energized, and ready to take action.
Qualifying 501c3 organizations can earn up to $10,000 dollars per month in free search ads on the world’s most powerful search engine – Google. FGA assists mission-aligned partners in applying for free ad grants and maintaining their accounts so they continue to receive the grants.
Partner organizations do not need digital staff or expertise to participate in this program. FGA will do the work for you so that your team can focus their energies on what they do best.
Our Grant Services
Strategy session
Application assistance to Google Ad Grant Program for Nonprofits
Installation launch of Ad Grant Account
Maintenance and optimization of your program
Regular reporting on results
Influencer Partnerships
We specialize in creating and executing digital influencer campaigns that drive specific, positive actions. Our customized strategy will help your message connect with your target audience in an authentic, impactful way.
Strong social media campaigns are part art and part science. FGA runs influencer campaigns for mission-aligned partners, melding up-to-date insights and best practices with bold creative ideas.
We are committed to data-driven decision-making. Our influencer campaigns are designed to provide measurable results. We track key performance indicators, enabling us to evaluate the success of influencer partnerships and revise our tactics accordingly in real time. From engagement metrics to conversion rates to ballots submitted, we provide comprehensive analytics to measure the success of your campaign. We handle logistics, negotiations, content approvals, and reporting.
Our Influencer Services
Campaign strategy design
Research, recruitment, contracting, and management
Creative briefs
Amplification and geo-targeting on paid digital ad engines
Video editing for localization, updating, or use in paid advertising
Tracking to measure the impact of individual influencers and individual messages
Real-time campaign optimization
Regular reporting on results
Impact reporting for partners to use in fundraising and outreach communications
Digital Advertising
Our team excels in using META and Google advertising tools. We can help your organization map out a paid ad campaign to achieve your objectives, execute the campaign, and provide full reporting to you.
Our Advertising Services
Campaign strategy and design
Creative brief and execution: static, Paid Search, GIF, motion, and/or influencer style
Individual, geographic, and attribute targeting
Implementation and monitoring of your campaign with real-time optimization
Impact reporting
Custom Voter Tools
Millions of eligible individuals do not vote in the United States. Let’s change that together. With the right tools, your organization has the power to activate voters who want to advance justice and sustainability.
FGA can support your organization by creating voter tools customized for your brand. With a simple click on a link, visitors to your website can register to vote or learn more about an upcoming election. If you are already mobilizing voters, having your own branded digital voting tools can increase awareness of your brand and dramatically increase the number of new voters you recruit.
You do not need digital staff or expertise in order to take advantage of FGA customized voter tools. We do this work for you, so your team can stay focused on their current programs.
Our Voter Tool Services
Strategy to integrate custom voting tools with your existing programs (see full-page example)
Tools may include registration; address verification; absentee ballots; and education on when, where, how, and why to vote
Custom graphics with optional buttons for additional actions, including donations, volunteer sign-up, downloads, training, and merch sales
Unique UTM codes to measure the effectiveness of your programs
Regular reporting on your newly created voters and their characteristics
Digital Media Training
FGA trains individuals and groups in digital activism. Digital methods are the most cost-effective and scalable means of creating positive change. We help interns, influencers, initiatives, and organizations raise their digital capability by coaching them on the tools for motivating positive action.
Our Training Topics
Relational organizing
Applying for Google Ad Grants
How to be an influencer
Implementing custom voter tools on your organization’s website
Social media and influencer campaigns
Using UTM codes to measure the impact of your messengers and campaigns