Unlock $10,000/month in free search
ads for your 501c3 organization.

The Power of Search

Is your nonprofit looking to attract donors, engage volunteers, raise awareness, or provide vital services? Search engines are the magnet that attracts your most interested donors, users, and partners directly to your digital doorstep. Search engine users are among your highest prospects for engagement; they are looking for what you offer. They are curious, energized and ready to take action.

Qualifying 501c3 organizations can earn up to $10,000 dollars a month in free search ads on the world’s most powerful search engine.

Unlock up to $120,000 per year to advance your organization's mission.

Ready to get started? 

Apply now to the Feel Good Action (FGA) Partner Program.

Apply Now

Guides.vote logo

“Through our connection with Feel Good Action, we reached thousands of young voters in states with close races to educate and inspire voting behavior…We were pleased with our partnership's reach results of 2022 and we are energized to grow our programming to new heights together.”

Paul Loeb,
Advisory Board
Guides.Vote

Register Her logo

“These services were measured, optimized, and reported in real time and drove measurable impact…through our partnership, we inspired hundreds of young women across the country to register and vote. We need to continue this work and I look forward to growing our partnership together.”

Rachael Jeck,
Co-Founder and Executive Director
Register Her

TurnUp logo

“[FGA’s] ability to rapidly launch, maintain, and report on Search Engine Marketing programs that aligned with our goals of voter participation, was a valuable addition to our strategy.”

Claire Russell,
Director of Programs and Civic Innovation
TurnUp

Fuse Washington logo

“They [FGA] worked with us every step of the way through planning, execution, and detailed reporting. Their top notch work through our partnerships over the last 3 years has provided new insight and possibilities for future programming together.”

Aaron Ostrom
Executive Director
Fuse Washington

6 Steps When You Partner With FGA Ad Grants

  • Get Accepted
    Ad Grant application assistance

  • Voter Tools
    Access to FGA’s civic participation 
tools including voter registration 
and data dashboards 

  • Strategy Consults
    Real time management and regular 
communication to ensure your strategy is producing results

  • Keywords
    Targeted keywords and phrases 
research to optimize your goals

  • Maximize Grants
    Management and optimization of 
your Google-provided $10K/month 
SEM ad spend

  • Reports
    Periodic reports to share with 
your team, donors, partners and 
other funders

Find Out What Really Works

At FGA, we are obsessed with data. We track, optimize, and measure our partners’ actions on a daily basis. Identifying effective messaging is key to a successful digital campaign. Using Google's optimization algorithm in combination with FGA's proprietary dashboards and engines enables FGA to provide your organization with real time insights. We can identify what works and help you do more of that, optimizing your allocation of the Google Ad Grant funds towards the most productive aspects of your digital program.

Using Free Google Ad Grants FGA can: 

  • Unlock up to $10,000 a month is Free SEM

  • Raise awareness of your organization’s mission and work

  • Extend your organization’s reach to those who can benefit from your services

  • Provide a means to recruit volunteers

  • Drive awarness towards donations or membership

  • Increase your ranking on the Google Search Engine Results Page (SERP)

  • Track which ads, influencers, emails or other sources are bringing you the most traffic

  • Amplify your outreach and impact with a difference you can demonstrate to funders

Take your 501c3 nonprofit to the next level.

FAQ

  • Feel Good Action (FGA) is a 501c3 dedicated to advancing social justice and environmental sustainability. We are a non-profit like you and understand the importance of your organization’s work. We share our expertise in digital media to raise the digital capability of other mission-aligned 501c3 organizations. We want YOU to succeed in the digital landscape. Unleashing SEM is a vital part of this process. Our team’s expertise using Google’s SEM platform can help your organization appear more prominently in the search results of people looking for what your organization offers.. You are doing important work, let’s make sure your target audience is finding you.

  • Search Engine Marketing (SEM) is a method of promotion and advertising organizations use to raise the ranking of their digital content and make it more likely to appear in search results.. Like Search Engine Optimization (SEO), Search Engine Marketing helps companies improve the way content is ranked by search engines through direct keyword matching, geo targeting, affinities, and more.

  • FGA can help you optimize your SEM program and keep you in line with the requirements for maintaining your free search ads. We track key metrics such as click through and conversion rates to keep your organization operating within the necessary Ad Grant parameters.

    Click here to apply and take your 501c3 nonprofit to the next level.

  • Ad Grants is a Google-sponsored program that provides free Google Ads to select charitable 501c3 organizations. This program is designed to help organizations extend their public service messages to a global audience in an effort to make a greater impact on the world. Learn more here.

  • FGA partners with 501c3 organizations aligned with its mission of social justice and environmental sustainability.

  • As a 501c3 nonprofit organization, we understand what it takes to successfully reach your goals. Our team’s expertise and proven success can help your organization appear more prominently in the search results of the users who need you. You are doing important work, let’s make sure your target audience is finding you.

  • FGA’s Partner Programs are built on a tiered structure, depending upon the complexity of your digital program, the services provided and the level of partnership. Contact us and we will work to find the best fit or you.

  • To become an FGA Partner, fill out the application form. Tell us about your organization and your mission.

    To qualify for Google Ad Grants, your organization must be an eligible 501c3 nonprofit, have a high-quality website that meets Google’s website policy, and satisfy the program policies. FGA’s specialists can guide you every step of the way to establishing your Google Ad Grants account.

  • Absolutely! SEM rewards relevance. In fact, small, local grantees using location-specific keywords often appear higher in search rankings than larger, national organizations. Our FGA experts will ensure that your ad grant funds find the greatest reach and support your mission to its fullest potential.

Need more information about Feel Good Action?

Our team is eager to hear from you at info@feelgoodaction.org.